Thursday 29 April 2010

Felicities Press Reception

Cupcakes design by Jacob Kimmie





Jacob Kimmie incredible A/W10 Collection


Ada Zanditon and her Fabulous A/W10 Collection





Darkest Star




Imogen Belfield




CC Kuo


Tuesday 27th April @ the Hoxton FACTORY


Tuesday evening all the lights at the Hoxton Factory for the Felicities press reception. An evening of exquisite style, good friends and fabulous cocktails, and not to forget the stunning cupcakes designs by Jacob Kimmie, where once again proves to us that inspiration doesn’t have any boundaries.

It was nice catching up with some of the designers I worked with during London Fashion Week A/W10: Ada Zanditon and her ethical designs, Alice Palmer’s “Batman” amazing collection, Harriet’s Muse remarkable texture and silhouette mini dresses and Jacob Kimmie “Pilgrim” fabulous new collection with the key colour palette of black, white and cream.

I also spotted the duo Sam Cook and Andy D’Cruze with their Darkest Star vintage elegant designs as well as Imogen Belfield jewellery collection inspired from both architecture and nature with designs incorporating the tallest building to the shyest flower. The highlight of the night was Anya Wilkinson’s collection of cocktail dresses, tailored jackets, and stylish coats. Also deserving a mention was CC Kuo -modern dresses inspired by drapes and pleats.

During the event I had the chance to talk with some of the designers and journalist, whom all praised Vauxhall Fashion Scout for doing its bits to support talented emerging designers. At a time like this nothing like a bit of sweat and tears won’t do any harm. This is a very versatile industry and only the best and strong will survive. Keep your head on your shoulders and listen to critics then you will go all the way…

It was a very enjoyable evening and I look forward to seeing where the designers’ journeys will take them next.

Until then keep in touch with me.


Georgios Mavridis

Tuesday 6 April 2010

Fashion Week - Inspiration

While I was working for London Fashion Week A/W10, I got inspire by the illustrator team and I started explore my own creative side

And here are my own illustration…………………

Fashion Is ART and this is my own art..... ;)

Enjoy!



Who Says am not In Fashion????

Model: Tanya



The wonder high hills....




Stunning....




London Fashion Week A/W10





Look at the detail....








Guess who???




My very first one.......










Georgios.

Saturday 20 March 2010

London Fashion Week Day: 6 - Men's Day

Saturday, 20th February 2010............. London Fashion Week Day: 6

Schedule


10.00 - 14.00 Braille

10.00 - 14.00 Beekay

11.15 & 11.45 Studio_805

11.30 Komakino

14.00 Orschel-Read


The final day was full of nice surprises and lots of excitement…. Mixed feelings and lots of champagne parties……

Friday 19 March 2010

London Fashion Week Day: 5

Saturday, 20th February 2010............. London Fashion Week Day: 5

Schedule

13.00 - 16.00 Rachel Freire


14.45 Ada Zanditon


17.00 - 20.00 Fashion Film Club


17.30 Alice Palmer


18.45 William Tempest

What an amazing day............

From where to start and where to finish??!

London Fashion Week Day: 4

Saturday, 20th February 2010............. London Fashion Week Day: 4

Schedule

13.00 - 16.00 Louise Amstrup


15.30 Hermione de Paula
(Merit Award)


17.00 - 20.00 Nico D


19.00 FAD

And the time we all been wating has come Hermione de Paula show! It was an amazing show with great outfits, perfect cuts and lot's of colour...

Follow Nico D stunning exhibition and finishing up with the incredible FAD catwalk collection…

It was a great day everything went according to the plan!

London Fashion Week Day: 3

Sunday, 21st February 2010............. London Fashion Week Day: 3

Schedule

11.00 Doii


12.00 Espirit de Corps by Horace


15.00 - 18.00 Harriet's Muse

Starting off with Doii Collection.... simply AMAZING!!!

And finishing off with the Champagne party..... ;)

London Fashion Week Day: 2

Saturday, 20th February 2010............. London Fashion Week Day:2

Schedule

14.00 - 17.00 House of Blue Eyes

14.45 Iris Van Herpen

17.30 Sado

18.15 Jacob Kimmie

18.30 Jasper Garvida


Fashion Day full of great shows and lot's of Fashion delay....

Thursday 4 March 2010

London Fashion Week - Day 1

Friday, 19th February 2010............. London Fashion Week Day:1

So let's make a start with today's schedule!

Friday 19th
13.00 Prophetik

14.15 David Koma

15.15 BODYAMR

16.15 Danny Tang

17.00 - 20.00 Gemma Slack

17.30 Ones To Watch:
ASKH, David Longshaw,
Eudon Choi & Florencia Kozuch

It was a day full of action and lots of STRESS!!!!!!!! The Media Centre was suppose to open at 11:00am but I had to be there from 9amMy colleagues and I had to go to Designers and PR offices to collect press packs and then we had to prepare the Press Lounge for the press…


At 1pm, Prophetik Show supposes to start but there was a Fashion Delay for half an hour, which gave us a little bit of extra time to be able to have the press room up and running.








When Prophetik Show finish, all the people from press came to the Media Centre to start blogging, uploading pictures, e-mail reviews and to have a rest before the next show…


Then it was David Koma show, which I had the chance to attend it, it was an amazing show!

David Koma as last seasons’ Merit award winner he carry on a great collection, following S/S collection were was dominated by colour this time David Koma show was typically muted with milk-white, super-slicked, super-long haired models.

Then it was BODYAMR, another great show!!!



Amr Ali, designer of Bodyamr, continued to showcase with a great vision of women as “sexually empowered warriors” in his AW10 show. Dresses were draped, cuts were body conscious and models’ hair was slicked back on the side creating a mohawked mane as they strutted through iron gates in the marble lined hall of Freemasons’.
Then follow Danny Tang show, were his inspiration came from Queen Victroria, The colours were on a pretty simple pattern, black, red and gold on a silk and lace fabric.

Next on the list was Gemma Slack Presentation show, on the first floor of Freemason’s Hall




A collection full of leather and wool!
And last but not least…

The Ones to Watch Show: 4 Great Designers showing all together….
And that was all today’s Catwalk shows.

The day for me finished at 10:30pm…
I was sooo exhausted, I couldn’t feel my legs but it was worth it!! :)

Georgios.

Friday 26 February 2010

London Fashion Week Day: 0 - The Beginning of a Fashion Era




Day 0 - Thursday, 18 February - I had to be at Freemason’s Hall @ 11:00am for a Staff training/briefing.

I went a little bit earlier as I didn’t want to be late and found lots of grls waiting outside and having cigarettes, soon enough it was whole group of people outside and we start talking to each other and something that really impressed me what there were lots of people from all over the UK! There were some girls from Manchester, another girl from Devon and some others from New Castle. (I felt lucky that I was from London to be honest, as I didn’t have to travel that far, my trip was only 24min door-to-door.)

As soon as we all gather up together we enter the building and one of the Directors told us to go to one of the historical rooms of Freemason’s hall to make a start.

First things first we start with some ground rules, like NO EATING carbs during Fashion week and girls should wear high hills all the time… hahahha kidding of course… Fashion Week isn’t all about that……!

Well ok, the only thing that they told us was to wear black clothing, and they general talked about what we should expect during Fashion, Lots of stress and lots of fashion disasters might strike and don’t mind people that might be mean to us, as there will be lots of stress going around.

As soon as we finish with the briefing, it was time to split into groups and allocate our posts……

I had no idea which post I was going to have, some others new beforehand but I didn’t had a clue…. So the coordinator start calling names for the backstage team, then start calling names for front of the house, still not any sign of my name,
I started thinking geez what happened with me?
Anyways we carry on, the next department was Media Centre… and here it was me!!
I was part of the Media Centre team that consist of 5 people. I though great….! Wicked even if I had no idea what media centre responsibilities will be, I just did the connection in my mind that since I am doing PR the Media centre will be a great fit for me.

After all of us assign to groups they director of VFS gave us a tour to the building and show us all the rooms that Fashion Week will take place, from the Catwalk to the Exhibition room and from Presentation room to Media Centre.

Before I realise it was 4:30pm already and as we done the whole tour of Freemasons and we got ourselves familiar with the building and the rooms we start talking about responsibilities….

Basically the Media Centre would be the Press Lounge, where Journalists, bloggers, photographers, and general people from the press will visit in order to get all the press materials for the shows and the Designers as well as use the IT facilities to tweet/blog/e-mail etc.

Our responsibilities would be to assist them, provide information’s about the Designers, Shows, and general questions about the fashion schedule. Also we will have to do fashion research on a daily basis about any media coverage we got online and offline, as soon as we find something that involve us we should make a record of it and store it.

I thought to myself perfect I couldn’t had asked for something better :)


So yes, that was the Day: 0, (very easy) I left and all I couldn’t wait to come back tomorrow for the grant opening of London Fashion Week AW10…

Georgios.

Wednesday 24 February 2010

Working for London Fashion Week - AW10


So here we go, my name is Georgios Mavridis and I am a post-grad student at University of Westminster doing Public Relations with a big passion for Fashion!

A few weeks back we had a guest speaker, John Walford from Vauxhall Fashion Scout coming to Fashion PR class to talk about Fashion in the UK and International as well as to give us lots of tips and advices.

At the end of the class he told us that there were inter opportunities for London Fashion Week AW2010 and whoever wanted could apply.
So I did............

Next think I know, I receive an e-mail that I was in! I was trilled to work for London Fashion Week, in the past I had worked for a Fashion PR agency and for a Fashion magazine but never had the chance to work for London Fashion Week!!
The biggest event for FASHION….
I was so trilled and I didn’t know what to expect…..

So today, the last day of Fashion Week AW10, I decide to start this blog as I’d like to share the experience day by day!

Look out for my posts……..!

Georgios.