Westwood’s
Star Role
VIVIENNE WESTWOOD will front an international government
campaign. The advertisements will be shown on giant billboards worldwide,
promoting all things British. The GREAT project celebrates areas of British
excellence - technology and innovation, entrepreneurship, creativity,
knowledge, green, heritage, sport, shopping, music and countryside - and
Westwood has been chosen to represent the creativity category.
Prime Minister David Cameron first
announced plans for the initiative in September 2011, with the aim of
highlighting Britain as a great destination to visit, live, work, study, invest
and do business.
Source: VOGUE - ELLA ALEXANDER 19 July 2012
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