London Fashion Week - Day 1

Friday, 19 February 2010
London Fashion Week, Day 1

So, let’s start with today’s schedule.

Friday 19 February

• 13:00 Prophetik
• 14:15 David Koma
• 15:15 BODYAMR
• 16:15 Danny Tang
• 17:00 to 20:00 Gemma Slack
• 17:30 Ones to Watch
• ASKH, David Longshaw, Eudon Choi and Florencia Kozuch

It was a day full of action and a lot of stress.

The Media Centre was meant to open at 11:00am, but my colleagues and I had to be there from 9:00am. We went around to designers’ and PR offices to collect press packs, then headed back to prepare the press lounge for the day.

The Prophetik show was scheduled to start at 1:00pm, but there was a fashion delay of about half an hour. That actually worked in our favour, as it gave us a bit of extra time to get the press room fully up and running.

Once the Prophetik show finished, members of the press flooded into the Media Centre. Journalists and bloggers started uploading photos, writing reviews, sending emails, and taking a short break before rushing off to the next show.

Next up was the David Koma show, which I was lucky enough to attend. It was an amazing show.

As last season’s Merit Award winner, David Koma delivered a strong collection once again. While his previous spring summer collection was dominated by colour, this time the mood was much more muted. Milk white tones, super sleek styling, and super long, slicked back hair defined the look of the show.

After that came BODYAMR, another great show.

Amr Ali, the designer behind BODYAMR, continued to present a strong vision of women as sexually empowered warriors in his AW10 show. Dresses were draped, cuts were body conscious, and models wore their hair slicked back at the sides, creating a mohawked effect as they strutted through the iron gates of the marble lined hall at Freemasons’.

Next came the Danny Tang show, inspired by Queen Victoria. The colour palette was kept simple and elegant, focusing on black, red, and gold, brought to life through silk and lace fabrics.

Following that was the Gemma Slack presentation, held on the first floor of Freemasons’ Hall.

A collection full of leather and wool.

And last but not least, the Ones to Watch show. Four great designers presenting together.

That wrapped up all of today’s catwalk shows.

My day finally ended at 10:30pm. I was completely exhausted, I could barely feel my legs, but it was absolutely worth it. 😊

Georgios.