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| Karl Lagerfeld - VOGUE |
Karl Lagerfeld's New Line
KARL LAGERFELD is launching a new, affordable womenswear
label, entitled Karl, which is expected to go on sale in January exclusively on
NET-A-PORTER.COM Prices for the rock 'n' roll-inspired collection start at €60
(£52), stretching to €450 (£391).
"It's my today's taste and style and a reflection of
how I think a great number of people would like to be dressed now,"
Lagerfeld told WWD. "I just want not too expensive clothes that people may
like and perhaps want to wear. That was my concept for a long time, but my
business partners in the past wanted to be like Chanel or Fendi without putting
behind what is needed to be like that."
The 100-piece range will feature evening and daywear,
including timeless black dresses with plunging backs, silver jeans and vest
tops. Although the collection will launch initially online, there are plans to
open dedicated Karl Lagerfeld stores and temporary boutiques.
"We are thrilled and proud to be the exclusive partner
for the launch of KARL," said said
NET-A-PORTER.COM founder and executive chairman Natalie Massenet. "From
the moment we saw the collection we were hooked and we can't wait to introduce
this to a global fashion consumer for whom Karl Lagerfeld is an icon in his own
right. The collection will speak to every woman who wants a bit of the
inimitable fabulous street chic that Karl Lagerfeld is known for. And given
Karl's fascination with all things modern, this will be a 21st Century launch -
globally available, in-season for instant gratification and harnessing the power
of the digital media and social commerce.
It's truly an honour for us to collaborate with Karl and his team."
Source: VOGUE
- ELLA ALEXANDER 24 October 2011
