Georgios Mavridis - Fashion PR

Thursday, 29 April 2010

Felicities Press Reception

Tuesday 27 April @ The Hoxton Factory

Tuesday evening saw all the lights at the Hoxton Factory for the Felicities press reception. It was an evening of exquisite style, good friends, fabulous cocktails, and, of course, the stunning cupcake designs by Jacob Kimmie, proving once again that inspiration has no boundaries.

It was lovely catching up with some of the designers I worked with during London Fashion Week AW10: Ada Zanditon with her ethical designs, Alice Palmer’s “Batman” collection, Harriet’s Muse with remarkable textures and mini silhouettes, and Jacob Kimmie’s “Pilgrim” collection, featuring a striking palette of black, white, and cream.

I also spotted the duo Sam Cook and Andy D’Cruze with their elegant Darkest Star vintage designs, and Imogen Belfield’s jewellery collection, inspired by both architecture and nature, with pieces referencing everything from towering skyscrapers to delicate flowers. The highlight of the night was Anya Wilkinson’s collection of cocktail dresses, tailored jackets, and stylish coats. CC Kuo also stood out with modern dresses inspired by drapes and pleats.

During the event, I had the chance to speak with several designers and journalists, all of whom praised Vauxhall Fashion Scout for supporting emerging talent. This industry can be tough—sweat and tears are part of the journey. It’s versatile, competitive, and only the strong and resilient will thrive. Keep your head up, listen to feedback, and you can go far.

It was a very enjoyable evening, and I look forward to seeing where these designers’ journeys take them next.

Until then, keep in touch.

Georgios