Online Fashion Week
Updated Monday December 12, 9.21am: After five days of
shopping, it's time to look back at the highlights from the world's first
Online Fashion Week, here on VOGUE.COM - and what a week it's been.
Christopher Kane, Alice Temperley and David Gandy chatted from
aboard the London Eye (not all together, sadly); Selfridges gave away a £500 shopping spree every day of OFW; Cheryl Cole talked us
through her new shoe collection;January Vogue cover girl Florence Welch got the action underway; Matches gave one lucky winner a
spring/summer 2012 must-have each day ( including a Christopher Kane dress); Christian Louboutin
unveiled his first ever European transactional website, exclusively here;
the 100 most influential people in the digital world (from bloggers,
to editors, to retailers) were unveiled; Donatella Versace joined the OFW party; Mulberry gave away a limited-edition Bayswater bag; Victoria Beckham gave readers
her best career advice; and our Twitter account was hijacked (only for an hour a
day), by the industry's biggest names - from Matthew Williamson to Anya
Hindmarch.
Updated Friday December 9, 5.01pm: It's all over! If you want
a free Burberry perfume, or YSL bag, or secret entry to the Stella McCartney sale, well, you're probably too late - but
there's still plenty to enjoy from the last five days: from exclusive videos
withChristopher Kane and David Gandy; to career advice from Paul Smith and Harold Tillman; to cosy chats with Florence Welch andCheryl Cole.
Updated Friday December 9, 8.45am: The final day of OFW is here and
with it some of our most exciting offers and content - don't miss our
exclusive, one-day-long Stella McCartney sale. Available to OFW shoppers
only, the label is offering up to 50 per cent off its autumn/winter 2011-12
collection. Also to look forward to is the launch of Lulu & Co's first ever website, with free scarves given to
the first ten people who make purchases. At 1.30 today, Matthew Williamson will
be answering your questions via the Vogue Twitter page.
Updated Thursday December 8, 7.33am: The penultimate day of OFW was
action-packed, with highlights including the announcement of the Design A Dress competition shortlist (with the winner to
be revealed tomorrow), a Jonathan Saunders Twitter auction, Christopher Kane opening up about his career and
exclusives from labels including House of Holland, Selfridges andPrada.
Updated Thursday December 8, 7.33am: Christopher Kane
got Day 4 of Online Fashion Week underway this morning aboard the London
Eye with VogueTV. He opened up about the women in his life; shared the advice
he'd give to aspiring designers; and confessed all about confidentiality
agreements. The rest of the day sees Laura Bailey share her Christmas wish
list; House of Holland launch a OFW exclusive; Jenny Packham open a 12-hour
online flash sale; Harold Tillman bestow his fashion career advice; Jimmy Choo
offer a special gift with purchase; and much, much more. Start shopping now.
Updated Wednesday December 7, 5.03pm: So, what did you buy at Online Fashion Week today? Our favourite moments
were Cheryl Cole chatting about not looking like Gisele as she launched her new shoe collection; Alice Temperley's amazing Twitter takeover and Selfridges' royal exclusive. But it's not over yet - have you chosen which charity you're shopping for yet?
Updated Wednesday December 7, 8.57am: Have you started shopping today
yet? Today's highlights include Vogue cover girlCheryl Cole opening the proceedings by unveiling her new show
collaboration with StylistPick - and she'll be giving you the chance to win the
entire collection with a new competition. Look out for special offers and
discount from Rupert Sanderson, Stella McCartney and Whistles,
plus make sure you get your questions in for Alice Temperley who will be taking over the Vogue Twitter pagefrom
1.30pm today. Christian Louboutin will also be making a very
special annoucement - make sure you don't miss it by following the blog.
Updated Tuesday December 6, 5.02pm: Day 2 of Online Fashion Week was
filled with yet more exclusive content, enticing offers and discounts. Donatella Versace opened the day's proceedings via
a short film, Victoria Beckham, Patrick Demarchelier and Tommy Hilfiger shared their career advice, whileAnya Hindmarch took over the Vogue Twitter page.
Updated Tuesday December 6, 9.22am: Still haven't visited Day 2 of
Online Fashion Week? Look what you've already missed! It's not too late to win
a £500 Outnet shopping spree; take home a Marios Schwab T-shirt; get Victoria
Beckham's tips for success; see Florence Welch's shopping wish list; and much
much more.
Updated Monday December 5, 5.14pm: Have you been toOnline Fashion Week today? Florence Welch kicked the week off, David Gandy gave away some secrets, Chanel gave us party make-up tips, and Christopher Kane launched his dress competition.
Updated Monday December 5, 9.00am: It's started!! Online
Fashion Week is now underway. Florence Welch, David Gandy, the handbag half
hour, shopping treats and special discounts - click here to see what's
happening right now.
Updated Friday December 2, 9.04am: Phones, computers and iPads
at the ready: the countdown has really begun now for Online Fashion
Week, which kicks off at 9am on Monday. Designer labels including Alexander McQueen,
Chanel, Mulberry, Stella McCartney, Prada, Burberry, Miu Miu and Christian
Louboutin join high street brands - from Topshop and Reiss, to Gap and Urban
Outfitters - and boutiques and department stores, including Matches, Selfridges,
Net-A-Porter, Browns, Harrods and Harvey Nichols, for the shopping
extravaganza. Every single company is offering special online
events, prizes, discounts or free gifts - and with every single purchase you'll be helping a charity of your choice.
Updated Monday November 28, 10.30am: Sign up now to raise as much
money as possible as you shop during Online Fashion Week. You choose which charity will benefit from every buy, by signing up here.
Online
Fashion Week will launch for the first time next month, in what is to be
the biggest shopping extravaganza the web has ever seen.
Following
the hugely successful Fashion's Night In online event in November last year -
which raised over £40,000 for charity in six hours by encouraging readers to
shop the best, exclusive buys on the web via a blog on VOGUE.COM that ran from 6pm
until midnight - this year's event will involve more online
retailers, include more high fashion styling advice, feature even more exciting
exclusive content and - hopefully - raise a good deal more money for charity
over the course of a full working week. On Monday December 5 until Friday
December 9, we'll be blogging about the latest offers and discounts, one-off,
covetable collections and the best online buys.
Updated Friday 28 October, 9.16am: We are one step closer to Online Fashion Week today as the registration page launches to welcome retailers to the
event. Brands from Alexander McQueenand Chanel to Topshop, and from Prada and H&M to
MY-WARDROBE.COM, are already on board and are currently planning their
activities for a week of virtual events. Cheryl Cole's new collection of shoes
is set to be unveiled during OFW; Burberry'spioneering
online department is already planning something bigger and better than ever for
the Week; VOGUE.COM blogger Livia Firth has already signed her Eco Age boutique
up; whilst shops includingBrowns, Net-A-Porter and Matches are preparing to bring their many
international designer names to OFW.
To see the latest news and to tweet about the
event, use the #OFW hashtag on Twitter.
Updated Tuesday 20 September, 9.16am: VOGUE.COM's Online Fashion Week
is teaming up with the Online Fashion 100 to publish the third edition of the
list during the event, which runs from December 5 to 9, 2011. For the
first time, you can have your say as to which retailers and bloggers should be honoured here.
Updated Wednesday 14 September, 12.30pm: VOGUE.COM UK is pleased to
announce a partnership with Everyclick's Give as you Live to generate as much money for
charity as possible as a result of Online Fashion Week.
Give as you
Live allows shoppers to raise money for their favourite charity every time they
shop online. For Online Fashion Week VOGUE.COM readers can nominate
their favourite charity to support with every purchase they make from
featured retailers. To read more about the Give as you Live partnership and how
it will work, click here.
Updated Tuesday July 26, 9.16am: VOGUE.COM UK will launch Online
Fashion Week for the first time in December this year.
From now
until December 5, we'll be liaising with retailers to plan top secret,
exclusive offers, one-time-only collections and never-seen-before content.
Then, from 9am on December 5 to 6pm on December 9, we'll reveal all by blogging
constantly to direct you to the best events happening across the web - allowing
you to put together your own Christmas wish lists, plan your Christmas shopping
and generally join the action as we celebrate all that is fashionable online.
Expect more
news soon about this one-of-a-kind event soon - and in the mean time keep up to
date with all the latest news about it atwww.vogue.co.uk/onlinefashionweek.
Any retailer
wishing to join in this event, please send all queries toonlinefashionweek@condenast.co.uk.
Source: VOGUE - LAUREN
MILLIGAN 12 December 2011
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