Valentino’s Virtual Museum
VALENTINO and
long-term business partner Giancarlo Giammetti are set to unveil
an online museum displaying the designer's work over the last 50 years. The
Valentino Garavani Virtual Museum will be available as a downloadable desktop
app and will officially launch on Monday December 5 with a press conference streamed
live on YouTube.
"I see it as part of my legacy," said Valentino. "I am
happy that thousands of students, young designers and fashion people will be
able to see and study my work in every aspect of it and in a manner easy and
accessible for the younger generations. But it is also important to remember
things of the past, to review the fashion that has shaped our lives. I would
call it Future Memory."
The online museum virtually covers more than 107,500 square-feet of
exhibition space, with the three-dimensional experience boasting a multitude of
large wings and galleries. Over 300 dresses will feature in the museum,
including creations previously worn by Elizabeth Taylor, Julia Roberts, Sophia
Loren and Jacqueline Kennedy. Dresses will be accompanied by sketches,
illustrations, ad campaigns, editorials and red carpet images.
"Animated galleries show a life's work, and key dresses have been
photographed in 360 degrees," Giammetti told WWD.
"Click on them and they revolve to show every line and stitch. Click again
and discover the history of the dress, who wore it where and when, see it in
the amazing campaigns that we created for the collections in the late Sixties,
Seventies, Eighties, Nineties…move through to other spaces leading off the
sunlit courtyards under the Roman sky to new galleries full of photographs of
friends, models, drawings, animations, videos."
Source: VOGUE - HATTIE WEST 21 November 2011
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