Friday 18 November 2011

Worth Every Penny


Worth Every Penny...

GISELE BUNDCHEN may be the first model billionaire, but she's a great investment - a report by US economist Fred Fuld has found.

The analyst pits the performance of the model's clients, the so-called Gisele Bundchen Stock Index, against the US stock market as a whole, theDow Jones Industrial Average, and found that the supermodel has consistently come out on top since 2007.


"The Gisele Index is up 41 per cent since January 2007 versus the Dow which was down 4 per cent during the same period," his report, released last week, found. "Since January 2008, Gisele was up 39 per cent versus a drop of 4 per cent for the Dow. And since January 2009, Gisele rose 67 per cent."


The tireless research conducted by Bundchen's team, lead by her twin sister Patricia, is the key reason behind the success of the companies she represents, Forbes reports. That, and perhaps the fact that consumers buy what she advertises in the hopes of achieving the hair, skin, body, or life of one of the world's most beautiful women.





Source: VOGUE -LAUREN MILLIGAN - 18 November 2011

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