Fashion Fund Winner
JONATHAN
SAUNDERS has won
the 2012BFC/Vogue Designer
Fashion Fund. The
Scottish-born designer will receive a £200,000 cash prize, as well as a bespoke
mentoring programme which will help him to achieve his business goals over the
next 12 months.
"I am delighted
that Jonathan has won this year's award," said Vogue editor Alexandra Shulman. "His recent
collections have shown that he is a designer who can provide beautiful clothes
that women enjoy wearing and he is in a great position to build on his current
success."
Saunders beat off stiff
competition for the award - from Peter Pilotto, Mary
Katrantzou, Richard
Nicoll, Roksanda
llincic,Marios Schwab, Zoe
Jordan and Meadham Kirchhoff, as well as footwear
label Nicholas
Kirkwood. All nine of the shortlisted designers were invited to meet
the fund's judging panel, chaired by Alexandra Shulman, and present their
latest collections, as well as their business proposals.
"I'm so happy
about winning the fund," said Saunders. "The last 12 months have been
an exciting time for me and my team and I'm very proud of all their hard work.
We have many exciting plans for the near future and this along with the support
network provided by the BFC will enable us to achieve our goals."
Saunders first began
his fashion career at Glasgow College of Art, before continuing his studies at
Central Saint Martins - where he graduated in 2002 with a MA distinction in
Fashion Textiles. In 2006, he won the BFC's British Enterprise award and since
then his clothes can be seen on the front row each season, with shoppers vying
to buy his printed, colourful and wearable designs.
The BFC and Vogue would like to thank the fund sponsors:
Burberry, Clothing at Tesco, Debenhams, Harrods, HSBC, Jaeger and
Aquascutum, LF Europe, Marks & Spencer, Paul Smith, Toni & Guy,
Topshop and Westfield Shopping Towns.
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