Monday 24 October 2011

Beckham's Boost


Victoria Beckham - VOGUE

Beckham's Boost

VICTORIA BECKHAM's eponymous label is set to earn more than £60 million this year, a spokesperson for the label has said - and, with her secondary  Victoria by Victoria Beckham label launching for spring/summer 2012, that figure is set to rise for the coming year.

The Vogue cover girl launched her line in September 2008 and from small, intimate, salon-style presentations has grown to a fully-fledged catwalk show on the New York schedule. This season saw her present her debut collection for her lower-priced Victoria By Victoria Beckham label, comprising witty animal-printed dresses and colour pop shifts that the new mother has been sporting herself.


Sales for the mainline exceeded £15 million for the first three months of 2011, up more than 70 per cent on last year, the Daily Mail reports, whilst turnover increased from £1.3 million to £2.8 million for the same period. An official financial statement has not yet been released by the brand.








Source: VOGUE - LAUREN MILLIGAN 24 October 2011



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