Karl Lagerfeld - VOGUE

Karl Lagerfeld's New Line

KARL LAGERFELD is launching a new, affordable womenswear label, entitled Karl, which is expected to go on sale in January exclusively on NET-A-PORTER.COM Prices for the rock 'n' roll-inspired collection start at €60 (£52), stretching to €450 (£391).

"It's my today's taste and style and a reflection of how I think a great number of people would like to be dressed now," Lagerfeld told WWD. "I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that."

The 100-piece range will feature evening and daywear, including timeless black dresses with plunging backs, silver jeans and vest tops. Although the collection will launch initially online, there are plans to open dedicated Karl Lagerfeld stores and temporary boutiques.

"We are thrilled and proud to be the exclusive partner for the launch of KARL,"  said said NET-A-PORTER.COM founder and executive chairman Natalie Massenet. "From the moment we saw the collection we were hooked and we can't wait to introduce this to a global fashion consumer for whom Karl Lagerfeld is an icon in his own right. The collection will speak to every woman who wants a bit of the inimitable fabulous street chic that Karl Lagerfeld is known for. And given Karl's fascination with all things modern, this will be a 21st Century launch - globally available, in-season for instant gratification and harnessing the power of the digital media and social commerce.  It's truly an honour for us to collaborate with Karl and his team."

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Source: VOGUE - ELLA ALEXANDER 24 October 2011