Beckham Bares All
David Beckham has
unveiled his new bodywear collection for the first time and has
unsurprisingly stayed close to home when picking a model for his debut H&M
collection. Sporting the collection's vests and briefs, the footballer
showcases his first independent foray into design - from the collection which
also features T-shirts, pyjamas and long johns.
"Working with a team has always
been a key part of my life and I found that to be the same when developing this
range," Beckham said. "Collectively with my design team we spent time
working on the feel, fit and style to ensure the product is not only something
I would wear but one which I would be proud to put my name to. I always want to
challenge myself and this was such a rewarding experience for me. I'm very
happy with the end result and I hope H&M's male customers will be as
excited as I am."
The collection, which goes on sale on
February 2 in time for Valentine's Day, is H&M's latest collaboration coup,
with collections from Versace and Marni already slated for launch this year.
"The David Beckham Bodywear
collection for H&M is full of pieces that men will love," Ann-Sofie
Johansson, H&M's head of design, said. "It's an amazing debut
collection, with so much attention paid to the function and quality of the
garments. David Beckham is one of the most respected men in the world today,
and I can't wait to see how the range will grow and evolve in the seasons
ahead."
"The collection is a first in a
longterm partnership with H&M, which will seasonally develop with new
styles, new fabrics and new patterns which will all follow the quality-focused
blueprint of David's new classics," the brand said in a statement.
Updated
Thursday July 28, 7.56am: David Beckham is H&M's latest signing - the footballer
and fashion icon has teamed up with the Swedish high street store to launch his
bodywear range for men. The collection - which is not a collaboration but
rather a long-term distribution partnership, we're told - will be launched on
February 2 2012 worldwide, in time for Valentine's Day.
"Over the past year, I've been
developing my Bodywear range with my team and I'm extremely positive about what
we have designed and produced," Beckham said. "The final piece in the
jigsaw was a retail partner who has the vision and capability to distribute
these products globally. In H&M we have found the perfect partner to collaborate with going
forward, I'm excited and looking forward to showcasing the range to H&M
customers from February."
"This partnership with H&M is
an important step in the evolution of David's journey from sporting hero to
entrepreneur and icon", says Simon Fuller, David Beckham's long
time business partner. "H&M's enthusiasm and support for this venture,
combined with their scale and reach, will continue to enhance the power of
David's image around the world."
The range will be available from 1800
H&M stores in around 40 countries worldwide.
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