Lingerie Secret
VICTORIA'S SECRET launched its first high end lingerie
line yesterday - and it's nearly sold out already. Described by the brand as
"exquisite, timeless, delicate and glamorous", several of the key
pieces were shown during the brand's latest show in November - although the
project was a kept a secret until now.
The offering,
entitled The Victoria's Secret Designer Collection, will replace the luxury
lingerie labels that are stocked in most VS stores. The collection features
chiffon baby dolls, bras and matching thongs with delicate ruffle detailing and
silk garter belts.
"We took it
in-house because we have a design team that has such a passion for lingerie,
and they differentiate Victoria's Secret from any other brand," the
brand's president and chief marketing officer Ed Razek told WWD.
Prices start at $38
(£24.40) for a garter belt and stretch to $298 (£191.40) for a lace merry
widow. The collection is available now from VICTORIASSECRET.COM.
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