Katrantzou Collaboration
MARY KATRANTZOU has teamed up with Longchamp to create two handbags bearing
exclusive new prints. Based on an East-meets-West theme, the capsule collection
will land at French store Colette during Couture Fashion Week later this month.
"I met
with Sophie Delafontaine, Longchamp's artistic director, about a year ago to
discuss the possibility of working together for the label's spring/summer 2012
collection," Katrantzou told us. "She had seen my work and thought it
would be a great collaboration for both. It was a really great opportunity for
us to work with a brand with great heritage and I loved that it's family run.
Their Pliage and tote bags are the perfect canvas to engineer a print and it's
also great to offer women who might not be ready to commit to a fully printed
look, a bag to accessorise with!"
The larger
tote bag is centred upon the sculptural staircase seen in Longchamp's New York
store - a design Katrantzou believes to be the true embodiment of modern,
Westernised architecture - and decorated with orchids, dragons and corals. For
the second, smaller bag, the designer used both an Asian temple and New York
Carnergie Hall as her starting points, adorning both with colourful flowers and
lanterns.
London-based
Katrantzou also created a print to cover the label's Pliage line - a collage of
floating orchids and lanterns.
"The
prints we designed reference Vietnam temple architecture, Thomas Heatherwick's
design for their Soho store, lanterns, orchids, an aquarium and many more
surreal juxtapositions," Katrantzou explained. "I wanted to create a
Mary Katrantzou world for Longchamp and they were amazing at letting us be so
creative with the prints!"
Source: VOGUE - ELLA
ALEXANDER12 January 2012
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