Thursday 19 January 2012

The Winners of the British Fashion Council's 2012 Fashion Forward

Step Forward

HENRY HOLLAND, Louise Gray, Mary Katrantzou and James Long have been named the winners of the British Fashion Council's 2012 Fashion Forward initiative, which offers each label a cash prize to help them to show their latest collection, as well as business support from the BFC. Long is the first menswear designer to receive the accolade.

"The recipients for this year's Fashion Forward sponsorship are an exceptionally talented group of designers," said BFC ceo Caroline Rush. "This year is set to be a momentous year not only for fashion industry, but the UK and I am looking forward to seeing Henry, Louise, James and Mary, taking strides forward in their business development. Menswear in London will be put in the spotlight this year making now the perfect time to introduce a menswear prize to Fashion Forward."

Launched six years ago, the initiative is intended for designers who have progressed through the BFC's prestigious NEWGEN or are of a similar stage in their business. The final winners are chosen by a judging panel, which this year included former Harvey Nichols buying directorAveryl Oates, BFC ceo Caroline Rush, Vogue fashion editor Francesca Burns, Matches co-founder Ruth Chapman and BFC Ambassador of Emerging Talent and US Vogue and American VOGUE.COM contributor Sarah Mower.
"I'm delighted to be receiving Fashion Forward sponsorship," said Henry Holland. "It is a huge accolade for the brand and I am excited about what the future holds."

Previous winners of the prize include Jonathan Saunders, Erdem,Giles and Christopher Kane.



Source: VOGUE - ELLA ALEXANDER 18 January 2012

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