Wednesday 25 January 2012

World Of Stella


World Of Stella

STELLA MCCARTNEY is taking over Selfridges from January 26 to February 14 - and 50 lucky VOGUE.COM readers will have the chance to get close to the London designer, watching as Vogue editorAlexandra Shulman interviews her. McCartney will be visiting various elements of Selfridges' World of Stella exhibition on February 8, before sitting down for a rare and intimate chat with Shulman followed by a cocktail party.

McCartney will arrive at 6pm to sign bottles of her L.I.L.Y fragrance, which launches exclusively at Selfridges, before  visiting the installation which will house her Adidas My2012 by Stella McCartney collection on the ground floor: McCartney's first offering to celebrate the London 2012 Olympic Games, for which she has designed the Team GB kits.


"The starting point of this collection was to kick-off 2012 in style and celebrate the 2012 Olympic Games being hosted by London," McCartney told us. "The designs are intended to have an exciting energy and we worked around simple silhouettes in navy and grey marl, contrasted with bright block panels and prints to keep the collection fun and relaxed. A personal favourite of mine is the simple, laid-back sweater dress."
Also part of the World of Stella is a lingerie pop-up, and accessories wall, a sunglasses section, a ready-to-wear mainline shop-in-shop, and a childrenswear offering - all with added fun extras; from face painting and lingerie monogramming, to the chance to win a £1,500 Stella shopping spree.

Email worldofstella@selfridges.co.uk for your chance to attend the chat with Stella. 


Source: VOGUE - LAUREN MILLIGAN 25 January 2012

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